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Hello! I'm Erik Lautier, founder of Erik & Co - and that's me in 1999, as Tybalt in Boston Lyric Opera's Romeo et Juliette, shortly after I finished my Masters of Music in Vocal Performance and Opera at the New England Conservatory.

I left performing years ago, but I never left the industry; I'm an Opera America Member, a recent Trustee at Houston Grand Opera, and a classical composer whose work has been sung by such some of today's top singers. But despite my love for the art form, I never quit my "day job," and a successful twenty-year corporate career has molded me into one of the world's foremost experts on ecommerce, digital strategy, and online marketing. I launched my own digital strategy consulting firm in 2020, and now, I've launched a dedicated practice serving the performing arts to help companies like yours navigate the most transformative period in history.

As a former Executive Vice President, Chief Marketing Officer, Chief Digital Officer, and senior leader at companies like Bebe, Francesca's, Lacoste, and Bono's fashion brand Edun, I understand how to bring a brand to life online and how to make it relevant to millennial audiences - a generation of critical importance to the future of opera.

You may find consultants who understand digital, and you may find those who understand the opera industry, but very few truly understand both. If you're looking for an agency that does, we should talk.

Contact us today so we can discuss what you want to achieve, and how we can help you achieve it.

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